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FALL RIVER CREDIT UNION
Fall River selected IBT to create a retail-oriented branch that offers the convenience of an additional location to existing members and welcomes prospective members.
The Art and Science of Branch Placement

The old adage location, location, location still rings true – and is still one of the primary ways people select their financial institution. The process of finding a good location isn't just an isolated "real estate" exercise.  For a new branch to succeed,  the branch placement process must look not only at how the real estate interacts with the consumer (current & future), but also at what type of branch and what form of operation will best serve its intended customers and achieve its specific mission.

Attendees to this Webinar will learn:

  • What demographics, trade area analyses, and competitive information can -- and can't -- tell you
  • Matching site characteristics to the mission of the new branch and to the specific needs of the intended customers
  • Evaluating and matching the branch's mission to the best available facility options and formats
  • Identifying and evaluating placement factors and branch considerations of special importance to particular segments (e.g. the underserved, the environmentally conscious)       

Attendance for this program is free! To request a Webinar, please complete the registration form and you will be contacted to schedule a date.

Please provide us with the following information to complete your registration:

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"IBT helped us create an environment that is welcoming, engaging and distinctive. The feedback from our customers about the redesigned branch has been very positive and we are pleased to offer our community an exceptional banking experience."

Ricky Ray
CEO
Exchange Bank


Additional Resources

2008 IBT Market Pulse Survey - Building Green
Banking Strategies: Mission and Market Key to Branch Placement