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BRANCH DESIGNER IBT, CUNA INK PARTNERSHIP

Atlanta, GA, January 24, 2005
Branch design and consulting services will be available to credit unions under an alliance agreement recently reached by the Credit Union National Association and IBT, an Atlanta-based company.

IBT offers space planning, design, architecture and construction, strategic consulting, marketing assessment and other services. The firm has 20 years’ experience in the design and consulting field, having worked with more than 175 retail and 500 financial services clients on the development of more than 2,400 workspaces. The firm handles in-store, storefront and freestanding locations.

“IBT is a recognized, leading provider of branch design and professional services for financial institutions,” said Wes Millar senior vice president of Strategic Alliances for CUNA. “Each credit union has a unique growth strategy, which IBT recognizes as it customizes assignments to address the credit union’s needs, whether for a cost-effective entry into new markets or a signature branch that members consider a destination for doing business.”

Offering an example of IBT’s integrated approach, Millar pointed to recommendations the company made for EECU of Fort Worth, Texas, to invigorate the credit union’s retail merchandising program. The merchandising program was a resounding success, and CUNA’s Marketing & Business Development Council awarded the credit union’s program with a “Diamond Award”, which is the credit union industry’s premier awards competition. This award was given to the credit union with the best overall branching strategy designed to enhance member awareness of credit union services.

“Through this alliance with CUNA we intend to better serve Credit Unions nationwide, by offering our vast knowledge of strategy, innovative design and service delivery,” said Mylle Mangum, chief executive officer of IBT. We are proud to be affiliated with CUNA, with its strong reputation and leadership, and we expect this alliance to benefit credit unions and their members.”


"IBT was able to help us bring to fruition the idea of going beyond traditional ways of conducting financial business and take it to the next level."

Cheryl Swaim
Advertising and Communications Manager
Allegacy Federal Credit Union


Additional Resources

2008 IBT Market Pulse Survey - Building Green
Banking Strategies: Mission and Market Key to Branch Placement