The Latino community is the fastest growing population in the United States, yet 56% have no relationship with a financial institution. While this demographic segment is rapidly increasing in numbers and influence, it remains largely underserved in terms of financial options and highly susceptible to alternative financial services outlets that charge inflated fees and interest rates. IBT's Latino Retail Branching Solution enables financial institutions to reach out to the Latino market by offering the products and services they need in a culturally sensitive and welcoming branch environment.

IBT's Retail Branching Solution for the Latino Community helps financial institutions interested in serving this market in several ways:

• Comprehensive market analysis and segmentation services to evaluate the potential and size of the market and segments to be addressed
  
  
• Turnkey design and build of Latino branded branches that include design, construction and program management of a new branch or remodel of an existing branch that is branded for the Latino consumer/member experience
  
  
• Training and Consulting on marketing, human resources and sales training to meet the specific cultural attributes and mission of the branch
  
  
• Insight and introductions into other resources that a financial institution will need to provide a comprehensive product and service set

Wes Millar, Sr. Vice President
CUNA Strategic Services

Additional Resources

	2008 IBT Market Pulse Survey - Building Green
	Banking Strategies: Mission and Market Key to Branch Placement